smart virtual test drive

Apfelbaum-960x600.png
 
 

smart virtual test drive is a 360° Experience produced by UFA LAB to accompany the launch of the smart fortwo Cabrio

The user sits down in the passenger seat and experiences the feeling of driving a cabriolet in summer-time Miami. The user discovers a unique world with sign spinners, dancers, a brass band and many, many details, specifically arranged for this experience.

The 360° film is presented as an out-of-home action in smart stores, at trade fairs and continuously online: http://www.smart.com/360degreescabrio

smart virtual test drive was produced for the agency K-MB that is linked to Daimler AG.

Watch the film here: https://www.youtube.com/watch?v=e9BqlblC45E&feature=youtu.be

Watch the trailer here: https://www.youtube.com/watch?v=ewMUADdPNVA

Client: K-MB

Year: 2016