smart virtual test drive


smart virtual test drive is a 360° Experience produced by UFA LAB to accompany the launch of the smart fortwo Cabrio

The user sits down in the passenger seat and experiences the feeling of driving a cabriolet in summer-time Miami. The user discovers a unique world with sign spinners, dancers, a brass band and many, many details, specifically arranged for this experience.

The 360° film is presented as an out-of-home action in smart stores, at trade fairs and continuously online:

smart virtual test drive was produced for the agency K-MB that is linked to Daimler AG.

Watch the film here:

Watch the trailer here:

Client: K-MB

Year: 2016