CHAMPION OF THE YEAR 2014
In collaboration with the German Sports Aid Foundation and the Robinson Club, UFA LAB and YouTube Playaward-Winner (Best sport channel) „Goeerki“ reported on the event “Champion of the Year”. UFA LAB has produced a total of 6 daily vlogs and 7 interviews with top athletes for Goeerkis Channel.
Each year, at the invitation of the German Sports Aid Foundation and the Robinson Club, Germany’s top athletes go on a week-long „champion of the year“ holiday retreat to do sports, relax and celebrate their achievements of the past 12 months. Highlight of the week is the “Champion of the Year“ award.
The idea behind this collaboration was to present the event to an even wider audience. As a well known fitness YouTube-Star with a solid fan base, Goeerki and his videos helped athletes in gaining higher awareness and media coverage on YouTube.
Client: Robinson Club